Right from the start, Tik Tok has been built as a video sharing app that allows users to share videos and content on any topic. Every day we see culture created on TikTok, small moments explode into worldwide trends and creators bond the users with entertainment. An experience that’s powerful and unlimited.
In the music industry, TikTok continues to get high encomiums as an essential promotional tool for blowing up songs organically, even if they have been off the mainstream for years. Marketers and Label can also hire influencers to help a song take off, sparking thousands of their fans to follow in the video challenges.
In Nigeria, the wave began in the middle of 2021. Love Nwantinti (ah-ah) by Chukwuka Ekweani popularly known as Ckay started to gain popularity on TikTok, this propelled it to chart across European countries, Latin America and India. Ckay’s “Love Nwantinti (ah-ah)” became a global hit that peaked at no 2 on the billboard 100.
A song might be old but TikTok can make it Gold, Gentility (released in 2019) by Wande coal and Melvitto currently rose to the number one spot on Apple Music Nigeria, guess what did the magic? you guessed right, TikTok!
In a quick response to seize the opportunity, the Rnb/Pop superstar Wande coal followed up with an acoustic video and an announcement to give the best TikTok video a star prize of one million Naira.
How to leverage Tiktok as an Independent African Artist
As an artist interested in using TikTok in growing your fan base and growing popularity, here are a few tips to help;
Select a theme
To gain the heart of millions using TikTok, you’ll need to wrap your music around a theme. Look at Kiss Daniel, his content on TikTok is built around invigorating dance routines. You’ve probably come across the comedy skits of Falz.
What other artists post does not matter; there’s always an audience waiting for your content. What matters the most is your ability to stay consistent with your theme with constant posting. Look into your type of music and settle for a theme that aligns best with it.
Make use of your songs on TikTik
While TikTok isn’t a traditional streaming platform, there’s still a lot your music can benefit from the platform. That’s why you should look out for challenges and trends that allow you to infuse your music.
It’s just proper for you to let your TikTok followers know what you are doing and the latest music you have. Find a way to incorporate TikTok into your music marketing strategy as an indie artist.
As much as you should not be blunt about it, nothing should stop you from using your songs as a soundtrack on TikTok.
Hashtags play an important role
Hashtags are everything on social media, and TikTok isn’t an exception. It’s what gives relevancy to your content on TikTok. By pitching your tent with popular hashtags, you increase the chances of your content being found.
Look through the TikTok discover and For You tabs, you are likely to see the trending hashtags, use the ones you find most appropriate for your content.
Through the hashtags, TikTok will be aware of what your video is about to be able to recommend it.
Follow Trends and Take Part in Challenges
No one knows you yet, but if you don’t stop making efforts, everyone will soon know you. There’s rarely any trend and challenge that does not go viral on TikTok. You’ll need to ride on the virality of trends to grow your popularity.
Look out for new challenges and be one of those who’ll first participate in them. Be an early bird with trends. Whenever you see a trend, and you have ideas on how to personalize it, jump on it immediately.
Don’t forget the place of hashtags while participating in challenges; also, it’s bound to take your content far.
As TikTok is growing wildly in popularity among young Africans and the world at large, you also have to go all out and milk it as an independent African artist. Employ TikTok not just as a means to grow but also to expand your fanbase.
Let’s know your progress and success with TikTok as an independent artist. We all want to learn from you.
Daniel Scott Eleh (@_daniellscott)
Abiola Hamzat (@armxart)